The price of your home should be based on the price of sold properties in your area rather than the list price of properties now on the market – this is how we establish your home’s fair market value.
The most revealing fact is the price buyers have been willing to pay for a similar home. Our goal is to select a price that brings together what buyers are willing to pay and at the same time provide the most revenue.
IF YOUR HOME IS PRICED OVER ITS FAIR MARKET VALUE IT WILL…
- Not attract as many buyers because they’ll think it’s out of their price range.
- Take longer to sell.
- Make competing properties look good.
- Be overpriced in everyone’s minds (agents and buyers) and they tend not to forget.
- Cause advertising dollars and marketing efforts to be wasted.
- Cause negotiations to stall.
- Cause appraisal problems.
- End up selling below market value in order to make up for all of the above.